Strategic Marketing Partnership Focused on Your Goals
Underwriting sponsorship of public media delivers dual marketing benefits to your organization: Your message reaches an exceptionally devoted audience that is hard to capture through traditional media and your support of a respected nonprofit public service exhibits goodwill.
Your Message on WNED Generates Marketing Results
Delivers Return on Your Investment
95% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station.
Builds Brand Loyalty and Trust
58% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio.
Cultivates Clients and Consumers
75% of NPR listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.
Shows Your Good Corporate Citizenship
80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.
Source: NPR/Jacobs Media, 2007; conducted by Edison Media Research
66% of consumers are more inclined to purchase products from companies that support PBS.
Lead the way
70% feel that businesses which fund PBS have a commitment to quality and excellence.
Make an impact
60% of PBS viewers believe underwriters are usually industry leaders.
Reach the viewers
70% have noticed announcements of underwriters.
Source: 2000 PBS Image Tracking Survey by Total Research Corporation
Why WNED >>