To maximize the impact of the initiative a series of 30-minute television programs were produced. These specials were designed for the general viewer with concrete information on taking charge of their personal health and wellness. The programs are anchored in the studio with knowledgeable health care professionals and individuals who have made positive changes in their personal health. It is geared around practical and usable information for the viewer. We also go outside of the studio and integrate personal stories and ideas from a wide variety of locations in the region. The field stories share the hands-on and personal understanding of what the viewer can do with their own health.
The My Health Counts! series is hosted by Susan Hunt. Susan Hunt began her broadcast career in Buffalo, New York, first as a radio news and sports reporter for WGR-AM radio and subsequently as Sandy Beach's news sidekick on WHTT-FM. However, it was her stint as co-host of PM Magazine that, to this day, resonates with Western New York audiences. Since then, Susan has hosted and produced numerous TV programs related to important health issues.