(Buffalo, NY) - - WNED received a My Source Education Innovation Award from The Corporation for Public Broadcasting (CPB) for its national YOUR LIFE, YOUR MONEY financial literacy campaign. The award comes with a $3,000 grant to further support the project.
Pat Harrison, president and CEO of CPB, presented the award to John Craig, Ph.D., WNED’s Director of Education and Outreach, during an education summit in Washington, D.C. on March 20.
“Stations across the country are using technology in creative and innovative ways to deliver educational tools and resources that are making a real difference to teachers, parents and children,” said Harrison. “Public media is the definitive education partner for a new generation of learners and CPB congratulates WNED for its outstanding contribution to the community.”
Funded by HSBC in the Community (USA) Inc. Foundation, the YOUR LIFE, YOUR MONEY project expanded the reach of a WNED-produced PBS documentary designed to educate young adults about personal finance issues.
WNED’s Education and Outreach Department developed a comprehensive companion Web site (pbs.org/yourlifeyourmoney) and an educators’ guide, for example. In addition, WNED planned a series of events through which expert panelists shared information with high-school and college students. Events occurred (or will soon take place) in Buffalo, N.Y.; New York City; Miami; Chicago; Washington, D.C.; and Los Angeles.
“Through YOUR LIFE, YOUR MONEY, WNED explored ways to reach young adults — not your typical public broadcasting audience,” said WNED President Donald K. Boswell. “We used the full gamut of available tools – from personal gatherings to intriguing new technologies — to communicate important messages. We look forward to continuing these successful strategies to address crucial information needs in the future.”
Through WNED-TV, ThinkBright and Well, Classical 94.5/WNED-FM and WNED-AM 970 The Information Station, the member-supported WNED Buffalo/Toronto provides high quality programming and services that enlighten, inspire, entertain and educate Western New York and Southern Ontario communities. Additional information about WNED can be found at www.wned.org.
The Corporation for Public Broadcasting (CPB) is a private, nonprofit corporation created by Congress in 1967 and is steward of the federal government's investment in public broadcasting. It helps support the operations of more than 1,100 locally-owned and -operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services.