Connecting Your Business with People Who Shape Western New York and Southern Ontario


 Read What our Sponsors are Saying About WNED



Delivering the highest concentration of educated, affluent and influential citizens, WNED-TV, ThinkBright and Well TV, WBFO-FM 88.7 and Classical 94.5 WNED offer unparalleled marketing opportunities in Western New York and Southern Ontario.

Your company's sponsorship messages provide you with an unrivaled reach to an influential, well-positioned, highly educated audience. Your message will reach into the homes, automobiles and offices of consumer and business decision makers that regard your message as a statement of character from a company that supports public broadcasting just like they do.

Our listeners and viewers are your clients, customers, patrons and employees. They will respond to your message and visit your establishment, do business with you, and thank you for your support of public broadcasting. It's a testament to the incredible loyalty which public broadcasting enjoys - a loyalty that is unique in the marketing community. 

Your sponsorship represents a unique opportunity for your company to enhance its corporate image and demonstrate a commitment to the community. You’ll be aligned with excellent, trusted programs and, at the same time, reach your specific target markets.  


Timeless Music   Timely News




Our radio and television stations deliver news and entertainment, classical masterpieces and program specials that attract a highly desirable demographic.

WBFO-FM 88.7 carries trusted, national and international news including programs such as "Morning Edition" and "All Things Considered "- while the station’s own team of award-winning radio journalists cover state and regional issues with the same insightful perspective.

Classical 94.5 WNED presents music for the heart, mind and spirit. It is an entertaining mix of classical music, combined with informative commentary, providing daily companionship, inspiration and respite from life’s stresses. The station serves as a guide to the local arts and cultural events, and its educational outreach programs, "Classics for Kids" and "From the Top"  introduces classical music to the next generation.

WNED-TV and ThinkBright and Well / WORLD TV enlighten, inspire, entertain and educate our communities with programming 24 hours a day. "NOVA," "Frontline" and "PBS NewsHour" captivate the viewer; "Masterpiece!" entertains and delights; "Sesame Street" fuels the imagination of children of all ages. 



A Dynamic Audience  


Our stations attract a loyal audience from all walks of life. They are highly educated, culturally passionate and concerned about the issues facing their community and the world at large. 



No Matter Where Your Business is Located, It Should Be Here 


WNED | WBFO Works >>


Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it.