Underwriting - Corporate Partners


Corporate Partners

A Few Words from our Sponsors… 





“For years now we have sponsored the JoAnn Falletta Guitar Competition. When asked why, I say it’s just too good not to. The biggest reason is that it is a great event for the area. As for the business side, we reach a different clientele base that many other forms of marketing do not reach.”

Rick Kazmierczak
The Kaz Companies





"I want to tell you how happy I am with results of my underwriting with WNED | WBFO. The announcements have brought me quite a bit of new business, as well as some good will from my existing customers. Keep up the good work!”


Paul Murphy
G&L Flooring Center



"The Festival Committee uses only WBFO | WNED for our radio announcements. We feel that this is the best place to reach our customers."


Judith Bunn

Western New York Fiber Festival





"Underwriting and collaborating with WNED | WBFO helps us fulfill our mission of inspiring curiosity through exploration. WNED | WBFO’s audience offers a wide range of ages and interests that we can selectively target to promote our various exhibits and programs. We also participate in their KidFest event every year in order to reach out to new audiences and it never disappoints!"


Amy Biber
Marketing Manager
Buffalo Museum of Science




"Our advertising budget is small and we must maximize its effectiveness, so for the last four years we have focused a fair part of our marketing dollars with Classical 94.5 WNED. The station’s audience is exactly the people who fit the profile of our festival: people who appreciate good music - classical, jazz, opera; people who live in Western New York and Southern Ontario and who like to travel to destinations like Niagara-on-the-Lake. The people at WNED | WBFO are lovely and couldn’t be more helpful. It’s a great fit in every way – we support public radio and they support us."


Christopher Blake
Music Niagara, a four-week summer music festival in Niagara-on-the-Lake




"I buy a lot of media and have found that WBFO is a great investment. As a station supporter, the underwriter has automatically made a connection with the listener. If you want to reach a well educated audience with disposable income WBFO is the place to be."

Philip Zaleon
Z Promotion and Design, Inc.
Advertising agency of record for Artisans Kitchens and Baths





"WNED | WBFO was such a valuable asset to the success of the Orchard Park Symphony Concerts. It has been a pleasure working with WNED | WBFO. We look forward to working with them in the future."        


 Joan Litwin – president, Orchard Park Symphony


“We always enjoy working with WNED | WBFO. They provide quality children’s programming that reaches our target audience. The station is always a pleasure to work with and our audience visitation from Buffalo has increased measurably during times that we have underwritten programming.” 


 Susan Trien
Senior Director Public Relations and Advertising
The Strong



“We have found underwriting on WNED | WBFO to be an affordable, yet effective promotional tool to reach patrons for our events. The quality of the station's programming and staff are also a good fit for the image the Center for the Arts has developed.” 

Dave Wedekindt
UB Center for the Arts


"We are always pleased and proud to support programming on WNED | WBFO for the tremendous value they bring to the community with their excellence in programming. May you have continued success on your world class station"


Kevin M. O'Brien
Fichte Endl & Elmer Eyecare



  "I have advertised on WNED-TV for a few years and find the value to be exceptional. Since it is a membership based audience, I feel it provides a loyal customer base as compared to other forms of media."



Gerard Cappelli
Cappelli’s Pizzeria


"WNED | WBFO is more than a vendor to the Albright-Knox Art Gallery - it is an active, engaged partner that works with the gallery to help us achieve our objectives.”


Maria Morreale
Albright-Knox Art Gallery


"Beechwood Continuing Care has been working with WNED | WBFO for over ten years.  Our mutual commitment to serve our WNY community and make it a better place for all its residents has made for a great partnership. It is a pleasure to work with WNED | WBFO.”


Cheryl Wasson
Beechwood Continuing Care


"The Sierra Club recently worked with WNED | WBFO in preparing a series of radio announcements. They were very helpful in explaining the process, helping with the editing, and assuring us that the announcements would be aired at prime times. We have had many people go to our website as a result of hearing our ad. Working with WNED | WBFO has been a very helpful and useful experience."



Charles Lamb
The Sierra Club


"At Choco-Logo Confectionery Design, we realize the importance of partnering with WNED | WBFO to reach the audience we are seeking to engage. We have found sponsorship to be an easy and cost effective way to get our message out there. Working with their team was a breeze. And there is an added bonus...by supporting their programming, we get to reap the benefit of the overall good reflected back to us throughout the WNY community."


Liz Donner
Choco-Logo Confectionery Design 

 "I've been working with WNED | WBFO for a number of years now, and truly appreciate all they do for classical music lovers in Western New York. I was just at the radio station this morning with one of our artists for an interview with Peter Hall, and was again impressed by their  passion, knowledge, and hospitality. I was there for only a short time, but bumped into Don Boswell. He was busy on a tour of the facility with another guest of the station, but took time out to say hello! What a tremendous group of people supplying such an important service in a personal way." 

Phil Rehard
University at Buffalo Slee Hall 


“The Buffalo Bills Alumni Foundation was very impressed with the completeness and commitment working with WNED | WBFO on a recent project bringing attention to the Western New York community. The station has provided a unique opportunity for the Buffalo Bills Alumni to drive customers to our website it’s a win-win for both organizations”.

Booker Edgerson
Buffalo Bills Alumni Foundation


WNED | WBFO brings to the Western New York area great shows that both educate and entertain all ages. Wardynski is honored to have been a part of WNED | WBFO'S Kid Fest and is proud to be a part of a broadcast station so open to broadening the horizons of its audience.





 No matter where your business is located, it should be here.




Watch and Listen >>

Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it.