Put Our Media to Work for You -
A Strategic Marketing Opportunity
Underwriting sponsorship of public media delivers dual marketing benefits to your organization: your message reaches an exceptionally devoted audience that is hard to capture through traditional media and your support of a respected nonprofit public service exhibits goodwill.
Your Message on WNED | WBFO Generates Marketing Results
Delivers Return on Your Investment
95% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station.
Builds Brand Loyalty and Trust
58% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio.
Cultivates Clients and Consumers
75% of NPR listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.
Shows Your Good Corporate Citizenship
80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.
Source: NPR/Jacobs Media, 2007; conducted by Edison Media Research
66% of consumers are more inclined to purchase products from companies that support PBS.
Lead the way
70% feel that businesses which fund PBS have a commitment to quality and excellence.
Make an impact
60% of PBS viewers believe underwriters are usually industry leaders.
Reach the viewers
70% have noticed announcements of underwriters.
Source: 2000 PBS Image Tracking Survey by Total Research Corporation
No Matter Where Your Business is Located, It Should Be Here
Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing