Underwriting - WNED | WBFO Works


Put Our Media to Work for You -


A Strategic Marketing Opportunity 






Underwriting sponsorship of public media delivers dual marketing benefits to your organization: your message reaches an exceptionally devoted audience that is hard to capture through traditional media and your support of a respected nonprofit public service exhibits goodwill.


Your Message on WNED | WBFO Generates Marketing Results

Delivers Return on Your Investment

     95% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station. 

Builds Brand Loyalty and Trust

     58% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio.

Cultivates Clients and Consumers

     75% of NPR listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.

 Shows Your Good Corporate Citizenship

     80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.

          Source: NPR/Jacobs Media, 2007; conducted by Edison Media Research

Gain Identity

     66% of consumers are more inclined to purchase products from companies that support PBS.

Lead the way 

     70% feel that businesses which fund PBS have a commitment to quality and excellence.

Make an impact 

     60% of PBS viewers believe underwriters are usually industry leaders.

Reach the viewers

     70% have noticed announcements of underwriters.

          Source: 2000 PBS Image Tracking Survey by Total Research Corporation



No Matter Where Your Business is Located, It Should Be Here 




Who We Are >>


Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.