Delivering the highest concentration of well-educated, affluent and influential consumers, WNED PBS, WNED Create, WNED PBS KIDS, WBFO Buffalo's NPR station, WNED Classical, WBFO The Bridge, and our digital media offer exclusive marketing opportunities in Western New York and Southern Ontario.
Buffalo Toronto Public Media reaches loyal, intelligent audiences in Western New York and Southern Ontario. We provide a unique distinction that comes with a responsibility to deliver the highest quality and unbiased public media content inspiring all people to expand their horizons and be life-long learners. We are proud of and committed to embracing that responsibility with a mission to enlighten, educate, inform, and entertain our audiences through our programming. Your sponsorship can reach your target audience while also supporting that mission!
Contact:
Bill Saurer
Vice President, Corporate Support
Office: 716-845-2201
Mobile: 716-548-6622
wsaurer@wned.org
Looking for advertising opportunities that connect your business with a targeted, engaged audience? BTPM offers cost-effective advertising that reaches affluent, well-educated, and loyal consumers across Western New York and Southern Ontario.
Our many platforms and digital media channels give your brand the power to reach local and niche audiences while supporting high-quality, public media content. See for yourself!
Buffalo Toronto Public Media Reaches:
Weekly Television Impressions | 2,800,000
WNED PBS, WNED Create, WNED PBS KIDS,
WNED PBS Passport
Weekly Radio Impressions | 135,000
WBFO, your NPR station, WNED Classical, WBFO Brief Podcast, WBFO The Bridge plus streaming
Monthly Digital Impressions | 200,000
WNED.org, WBFO.org, WNED PBS, WBFO, WNED Classical, WBFO The Bridge Mobile apps, Buffalo Toronto Public Media Member Magazine, WBFO E-Newsletter
Your company’s sponsorship messages provide you with an unrivaled reach to an influential, well-positioned and highly educated audience. Our stations attract a loyal audience from all walks of life. They are culturally passionate and concerned about the issues facing their community and the world at large.
75%of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.
Source: Lightspeed Research, State of Sponsorship Survey, March 2019.
Your message will reach into the homes, automobiles and offices of consumers and business decision makers that regard your message as a statement of character from a company that supports public broadcasting just like they do.
The PBS Sponsorship Study shows 61% of viewers say that PBS sponsors are different and better than other networks and half say that PBS sponsors are high-quality brands.
Source: City Squares Commercialism Research 2019.